This Is Marketing — Seth Godin
About the Book
- Author
- Seth Godin
- Rating
- 4.0
- Categories
- Non-fiction, Marketing
Seth Godin argues that marketing isn't advertising or hype but the generous act of helping people solve a problem. Find the smallest viable audience, understand how they see the world, earn their trust, and tell stories that matter to them.
My take: [Write a few sentences here: what stuck with you, and would you recommend it?]
Quotes
Marketing is the generous act of helping someone solve a problem. Their problem.
It’s easier to make products and services for the customers you seek to serve than it is to find customers for your products and services.
Persistent, consistent, and frequent stories, delivered to an aligned audience, will earn attention, trust, and action.
If you want to make change, begin by making culture. Begin by organizing a tightly knit group. Begin by getting people in sync. Culture beats strategy—so much that culture is strategy.
People don’t want what you make They want what it will do for them. They want the way it will make them feel. And there aren’t that many feelings to choose from.
Everything gets easier when you walk away from the hubris of everyone. Your work is not for everyone. It’s only for those who signed up for the journey.
The goal isn’t to personalize the work. It’s to make it personal.
The familiar is normal and the normal is trusted.
Lowering your price doesn’t make you more trusted. It does the opposite.
Ship your work. It’s good enough. Then make it better.